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Email Marketing APD Tactic 1 - Build Your List They say that the money is in the list and they are correct. The ability to regularly communicate with a targeted group of individuals allows you to develop and foster relationships. Every email list starts with zero subscribers - by setting up a lead capture page and providing a free special report or product - anyone can start and grow their list. If you don't have a list - now is the time to start. We will touch briefly several of list building tactics, however to obtain more a thorough understanding of list building, it is suggested that you read our special report Power List Building or any of the reports listed below. Click Here to get our Power List Building Report.
Listbuilding Mastermind - Click Here APD Tactic 2 - The Importance of Your Autoresponder Service Your list is only as effective as your ability to deliver your emails. The truth be known, unless you are using a pro-active autoreponder service - there is a very good chance that your more than half of your emails are never even delivered. Once a email provider such as AOL, hotmail, or gmail receives a email complaint - legit or not - that particular domain that sent the email is then blacklisted. None of your emails with that email provider will even be delivered. However when you work with a large autoresponder service such as Aweber, ProSender, EmailAces, GetResponse - these companies specialize in email delivery. They work daily with the different ISP to comply to each services requirements for white listing - to assure that your emails are delivered. Each of these service make it a snap to setup signup subscriber forms as well as loading autoresponder messages that are then delivered on the schedule you specify. Your autoresponder service is too critical of a component for your online business to skimp on and do-it-yourself... - pay the small monthly fee - you won't be disappointed.
Industry's Finest Autoresponder Services
Aweber - Click Here
ProSender - Click Here
GetResponse - Click Here
EmailAces - Click Here APD Tactic 3 - Subscription Based Email Lists When a person pays a subscription to be able to both send and receive emails from a double opt in list, you end up with a powerful marketing tool. The key to using these types of services is to consistently submit - the more emails you send - the more sales you will make. ListDotCom.com
Herculist.com BusinessWorldList.com
Responsive Email List - Click Here APD Tactic 4 - Pay-Per-Mail-Out This is one tactic a person needs to be very, very careful of, since there are many spammers who will take your money, send out your emails, and you, the affiliate program you are promoting, website hosts, and domain registrars, will shut you and the affiliate program down faster then you can say "but"..... Just because a website has a top ranking or is using Adwords, does not mean they are not spammers. Run if you see the word "bulk" anywhere in their sales copy - 99.99% of the time that is a sure sign of a spammer. One trustworthy and reliable firm however is Rent-a-List - They are professional and prompt and provide you with a iron clad guarantee of delivery. You can specify exactly who to target with your email message. Be sure to take advantage of their monthly specials.
Reliable and Trustworthy Email Service - Click Here APD Tactic 5 - Importance of the Subject Line The importance of your email's subject line cannot be understated. Your subject line must cause recipient to take action and open your email. The email's subject line is the ad for the email message. You want to cause curiosity in the reader, make them desire to learn more, to take that next step - to open and read your message. Test your subject lines to determine which provides you a higher open rate. A simple change in the subject line can many times, double or even triple your open rate. Make your subject line unique - don't fall into the trap of using the exact same subject line that every other affiliate is using - be creative and make yours different - better. APD Tactic 6 - Personalizing Your Emails Use the variable tags available to you when composing your email message - certainly you will want to use the person's first name, not only in the greeting , but several times throughout the email message. The more conversational you can make your message the greater will be your impact. Names are not the only personalization tags you can use - most autoresponders services have built in day/date variables, geographical variables city/state/region, rss variables, other variables as well as custom fields you can add to your subscriber forms. You want to make the email sound like it was written just for that individual. Make them feel important. In the example below, the colorized words typically can all be personalized automatically for you. Late Wednesday
Evening A little more personalization can go a long way in establishing trust with your subscribers. Utilize these features to your benefit.
List Building Wisdom - Click Here APD Tactic 7 - Email Body Techniques You need to structure the email message depending on what you are trying to accomplish with the email. If the goal of the email message is to pre-sell a product, and to cause the recipient to take action and to click thru to the website then after a short intro/beginning, provide a link they can click, and then continue on with your message. Leave "hooks" as you communicate your message that will want them to read your entire message, for example: "Be sure to read below how you could get AffiliatePageDominator for free." or "I acquired a $97 product just for our members, but before I tell you how you can get your copy, I want to go over......" Tell your readers exactly what you want them to do - if you have a link - tell them to "click this link right away". Make it abundently clear - and tell them multiple times exactly what they should do. You are providing them with a solution to their problem. Whatever your message - you need to communicate how your solution or information will benefit them. Focus on benefits - not features - leave the (features) for the salespage. Always think as you write your email message from the readers prospective. Everyone who reads your email will want to know the same thing - "what's in this for me and how will this benefit me" APD Tactic 8 - The Power of PS Get in the habit of always adding a ps or postscript to your email messages. This is a great place to summarize and to get to the crux of the matter. PS's are also a great place to leave hooks, to create anticipation - expectancy - a "buzz" "PS - Be sure to watch for my email tomorrow afternoon - it will have the subject line "For Your Eyes Only" - You won't want to miss this." Once you begin to consistently write ps's - your subscribers will begin to expect that and will cause them to read thru your entire message - just so they can see what you have to say in the ps. Occasionally give out a free product to the 7th person who emails - but only mention it in the PS - Follow up your next message with telling about the person who won the free product that you mentioned in the ps. Next time your readers will be more inclined to read your entire message along with the ps..
APD Tactic 9 - Use Your Autoresponders One of the most common mistakes that many - I would say most - people who build a list, fail to do - is to fully use their autoresponder service. While a autoreponder service is a great way to send out promotion emails or weekly newsletters/ezines using the "broadcast" mode. Most people fail to setup a series of messages that are automatically sent every few days - or once a week to every new subscriber. In reality what a person should do with the autoresponder mode is: 1 - Provide you
subscribers with great content - don't have to "sell" in every
message Looking for content for these messages or an easy way to write and assemble a year's worth of autoresponder messages? In less time than it takes to go out to dinner and watch a movie, you'll instantly have 52 ORIGINAL, relationship building, money-making emails to send to your list! Learn More Click Here This one single tactic could prove to earn you more than anything else you will do!
Instantly Create a Complete 12 mo. Autoresponder Series - Click Here APD Tactic 10 - Pay Per Lead At anyone time on the internet there are one billion people online. Millions are searching, reading, surfing, buying, and signing up for everything under the sun. Most signups are done on what is called co-registration - where a person will signup for multiple lists and items at the same time. These co-generated leads can be purchased and you are provided names, addresses, phone numbers, ips and more. Some leads can only be sold once - some are sold multiple times. Depending on the demographics you will pay anywhere from 25 cents to a dollar or more for each of these leads. The key element when it comes to these types of leads is how fresh they are - ideally you want leads that are less than an hour old - where these signups see your messages begin almost immediately after they signup. This creates a one to one relationship in the visitors mind - "they just signed up - you are contacting them with information". Where as leads that are a week, or a month old - the visitor has no relationship in their mind that they even signed up with you - consequently your messages impact is not as great. We recommend Erik James List Builder Pro for all of your lead generation services - you can even directly interface with your autoresponder service. Lean More - Click Here
Highly Recommend Lead Service - Click Here APD Tactic 11 - Submit Your Autoresponder's RSS Feed Here is a stealth tactic that very few people know about - when you create a broadcast message in your autoresponder - check the box that says "Publish in RSS/XML feed or HTML archive" - then register that feed with Feedburner and using the RSS Announcer available here - submit your autoresponder's feed. You only need register and submit your rss feed once - each time you broadcast - your feed is automatically updated.
APD Tactic 12 - Comply with the Law When using email marketing you must abide by the law. Never send commercial messages to those who have not requested or given you permission to send them emails. This is another reason why I am such a proponent of using paid autoresponder services - they provide the subscriber verification and the web servers to deliver your emails and they make sure that when emails are sent out for you that they comply with the Can-Spam Act of 2003. While this act as many provisions - be sure that your email and a unsubscribe link is on all commercial emails you send out. Spam is bad for everyone - and if you ever cross that line - you will lose your hosting account and possibly your domain, and could even result in fines. Never risk your business by using questionable email marketing methods. Get your free copy of Web Legal Kit - Click Here
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